Working in the world of technology and social media, I see all too frequently the constant battle between “what the people really want” and the marketing departments of brands – especially around women. So many brands seem to miss very obvious marketing basics and get serious fallout from their marketing choices. What marketing choices you ask? Let’s have a look at some of the “What the Heck” moments from Barbie in her 59 year history. We all know about Barbies unrealistic body size. Countless articles have been posted about how if a real Barbie existed she would basically snap in …
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